Prelim: Typography Moodboard and Discussion of Different Magazine Mastheads

These fonts are very bold and unique to reflect the vibe they want to communicate for their magazine.

For example 'Rolling Stone' has a very distinctive and personalised font. It fits the text of the masthead as the 'Rolling Stone' could refer to the 1960s band the Rolling Stones who present a classic example of Rock and Roll. This could be reflected in the colours of the font, which is bright red, a powerful colour. It also links to the infamous bright red lips and tongue symbol constantly associated with the music group.

Some fonts use more formal fonts such as traditional or serif fonts. For example when you look at the comparison between the font for 'allure' and 'Elle' you can see a clear difference in the styles and can pick out which may be more informal and not as uniformed. Elle uses capitalised letter and a serif font, differing from ‘allure’, which is all lower case and serif. The font of 'allure' is also a lot more disorganised and looks more handmade. 'Elle' clearly looks structured; increasing the spacing between each letter creates the message of each letter holding a level of importance, showing 'Elle' holds a high standard for its magazine and features.

Another clear example of formal and informal font is the one of 'teenVogue'. 'TeenVogue' is a spinoff from the traditional magazine 'Vogue'. When comparing the two magazines you can see how the masthead clearly reflects the different tones of the magazine dressed for the different target audience. 

The 'teenVogue' masthead has a clear contrast between the two fonts it uses in one title. The second font with the text 'Vogue' has a more fixed font to show it is more mature this juxtaposes with 'teen' as not only the word is youthful but a more relaxed font is used through the italics and bright pink colour. The pink also connotes to more feminine characteristics that could signify that the magazine is more aimed towards stereotypical teenage girls.

In terms of colours of fonts most have either black fonts or bright colours to apply to they target audience. For example 'Pop' has a variety of bright colours to not only match the masthead name but also show that the target audience is not as formal as other magazines. The pink colour of 'Cosmopolitan' has feminine connotations and therefore is more signalled towards females. The dab serif font also shows it is more relaxed and informal than magazines like 'Bazaar'.

The boldness of the fonts shows different sides of masculinity. For examples 'Dazed' and 'Complex' have very bold fonts which would show that the magazine also reaches males as well as females if not more. This comparison is shown between fonts like 'Elle' and 'Dazed', where 'Elle' shows a more delicate font aimed at stereotypical females and 'Dazed' has a bolder font coming off as more masculine.